Skills & Competencies for Marketing Analyst IV
Marketing Analyst IV job profile
Book a Demo and Receive a Sample Job ProfileJOB SUMMARY for Marketing Analyst IV
Designs strategies and provides insight on how to achieve marketing goals for multiple products or regions.
JOB RESPONSIBILITIES for Marketing Analyst IV
Develops and leads market research projects and marketing activities for product promotion, distribution, shelving and pricing.
Marketing Analyst IV SALARY RANGE
BASE 50%
$104,287
TOTAL 50%
$110,018
Job Level
P04
Job Code
SM15000457
Education/Degree
Bachelor's Degree
Reports To
Manager
Marketing Analyst IV Skills and Competencies List
14 general skills or competencies (Job family competencies) for Marketing Analyst IV
1
Job Family Competencies –
Advertising
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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2
Job Family Competencies –
Brand Management
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3
Marketing Analyst IV
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Marketing Analyst IV
Proficiency Level - 4
5
Competency for -
Marketing Analyst IV
Proficiency Level - 5
9 soft skills or competencies (core competencies) for Marketing Analyst IV
1
Core Competencies –
Business Acumen
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2
Core Competencies –
Business Markets
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Cites examples of business markets, such as Business-to-consumer and industrial markets.
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Level 2 Behaviors
(Light Experience)
Discusses relevant business strategies and initiatives.
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Level 3 Behaviors
(Moderate Experience)
Analyzes market segments and niches within a major market.
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Level 4 Behaviors
(Extensive Experience)
Consults on the application of tools and methods in business market analysis.
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Level 5 Behaviors
(Mastery)
Adapts to the updated regulatory environment for business market-related initiatives.
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3
Marketing Analyst IV
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Marketing Analyst IV
Proficiency Level - 4
5
Competency for -
Marketing Analyst IV
Proficiency Level - 5
Summary of Marketing Analyst IV skills and competencies
There are 0 hard skills for Marketing Analyst IV.
14 general skills for Marketing Analyst IV, Advertising, Brand Management, Digital Marketing, etc.
9 soft skills for Marketing Analyst IV, Business Acumen, Business Markets, Innovation, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst IV, he or she needs to be skilled in Business Acumen, be skilled in Business Markets, and be skilled in Innovation.
14 general skills for Marketing Analyst IV, Advertising, Brand Management, Digital Marketing, etc.
9 soft skills for Marketing Analyst IV, Business Acumen, Business Markets, Innovation, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst IV, he or she needs to be skilled in Business Acumen, be skilled in Business Markets, and be skilled in Innovation.
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